Auto-Instrumental for Sync
Instrumentals are increasingly required for a sync deal to close. When a sync opportunity is on the table and project files are inaccessible, offline, or impossible to access because they were recorded on mono-tracks decades ago, they can fall through. As one of the largest repositories of approved instrumentals and stems in the world, Chordal saw how speed and access to instrumentals were standing in the way of a finalized sync deal.To tackle this problem, they integrated AudioShake’s API into their platform and launched a first-of-it-kind instrumental solution for music supervisors, Auto-Instrumental.
Auto-Instrumental will provide instant and much needed access to stems for music supervisors, while still giving rights holders the opportunity to upload the official instrumental to Chordal if they are able to obtain it later.