Publisher opens up deep catalog
Sync licensing is a fast-paced business in which licensing teams often need to source stems--and particularly instrumentals--for music supervisors and editors working on commercials, movies, or other projects in which audio and video are being synched.
Like many of its publishing peers, peermusic’s sync department often faces the challenge of needing instrumentals to be able to pitch their artists’ songs. But particularly with older catalog, finding those instrumentals or stems can be difficult. In the time it might take to do a re-record, or hunt down the multi-tracks (if they exist!), a sync deal can be lost.
As a subscriber to AudioShake’s on-demand platform, peermusic regularly uses AudioShake to create instrumentals and stem sets for pitches. AudioShake’s low-cost subscription model allows peer to quickly create MP3 instrumentals for pitching, with no need to invest in a high resolution file unless a deal is landed.
Recently, peermusic turned to AudioShake for an instrumental for Gaby Moreno’s song, "Fronteras” for use in a TV commercial. peermusic, in cooperation with the label Metamorfosis , created an instrumental on AudioShake, and landed the pitch--a win for the publisher, label, and artist.