Fan Engagement
Lyric Transcription

Localized lyric videos for Lala Sadii

Downtown Music is a global independent rights management and music services company. Based in New York City, it has been composed of five divisions: Downtown Artist & Label Services, Fuga, Songtrust, Adrev and CD Baby. Downtown Music Holdings, the umbrella group handles distribution, publishing administration, royalty collection, neighboring rights, and label, publishing and artist services. They service over 20 million music assets from hundreds of countries across six continents.
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Localized lyric videos for Lala Sadii
Working with AudioShake

Following the release of Lala Sadii’s “Murder My Feelings,” Downtown Artist & Label Services leveraged a number of cutting-edge AI tools and AudioShake innovations for marketing and promotion. This included our latest product, LyricSync. 

LyricSync, which isolates the vocal of a recording and then transcribes it in both the original and new languages, allows customers to create lyric transcripts, word-by-word time stamps, and lyric videos in seconds. Not only that, but they can go a step further, and create those videos in 40+ languages, providing quick and unprecedented access to an international audience. With over 20M followers, Lala Sadii is no stranger to creating a swath of engaging content for her followers across YouTube, TikTok, and Instagram. For Sadii, who’s bilingual in English and Arabic, the opportunity to share her lyrics in multiple languages was a no brainer. 

"We were searching for an effective tool that would help us create lyric videos in multiple languages and reach new audiences for Lala, who already has an international fan base. We were amazed at how fast AudioShake could take Lala's song and turn it into multiple lyric videos that could help Lala connect with fans in their local languages. The fans are loving the results and already asking for more."
Channing Mitzell
Project Manager, Downtown Artist & Label Services.
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