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Crowd Sweetening

Augmenting live crowd audio with pre-recorded or synthesized atmosphere to enhance a broadcast.

Crowd sweetening is the broadcast practice of layering pre-recorded or synthesized crowd sounds onto a live event to create a fuller, more consistent atmosphere, common in sports production and widely adopted when venues had limited or no spectators. Because sweetened audio is blended into the program mix, it can be indistinguishable from genuine crowd sound, which is a consideration when separating or regenerating music-and-effects beds from finished broadcasts.