Creating AR spaces on social

Minibeats is a spinoff brand of Artiphon – the Nashville-based tech startup known for its award-winning Orba and INSTRUMENT 1 smart musical instruments. Backed by Warner Music Group and other industry leaders, the Minibeats team previously released Scan Band on Snapchat, which became the #1 Lens at the Snap Partner Summit, as well as Orbacam for iOS, the first app that lets you create music directly in videos.
Creating AR spaces on social
Working with AudioShake

Minibeats is a collaborative music video app that uses AR effects, stems, and responsive visuals to bring videos to life. It integrates fun, interactive camera lenses with a suite of intuitive musical tools to enable content creation like never before. To celebrate the 60th anniversary of the classic “Green Onions” by Booker T. & The M.G.’s, Minibeats linked up with Rhino Records to bring the Rolling Stone Top 500 song to a new generation. The collaboration enables anyone to easily remix the iconic song as an interactive Snapchat lens. To make remixing possible, Minibeats turned to AudioShake to create stems for the song recorded decades ago on analog tape. These stems then allow users to make their own customized version of the song as they interact with these animated lenses, creating a custom audio-visual experience.

"Originally recorded decades ago in a converted movie theater to analog tape, finding stems – the individual audio files that make a full mix – would normally be impossible for a song this old. The Minibeats team partnered with AudioShake to solve that problem."
Mike Butera
Founder & CEO, Artiphon
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